Although it was only intended to win them some live dates, the demo attracted keen record label interest from IslandChrysalisMercuryEMI and others. The Glastonbury FestivalJune". Later that year Gay Dad's second single, " Joy! With Charley Stone formerly of Salad joining as a live guitarist to add some of the overdubbed guitar parts from their multi-layered sound, they toured the UK in early before starting recording sessions at RAK Studios in Regents Park with the record producer Tony Visconti and engineer Mark Frith who had co-produced the demos that got the band signed. Despite initial good reviews it only made No. Their Leeds appearance was initially delayed by technical issues and then was cut short by the stage hands.
This article needs additional citations for verification. Disappointing reviews for some of their live shows started a general media backlash. Crowe went on to write for Prospect Magazinecontributing music criticism and essays while bringing up his children on a small holding on Exmoor.
The band's controversial name and their eye-catching blue and white "Walking Man" logo designed by notable graphic artist Peter Saville generated a huge amount of interest from the media,  and Gay Dad were hailed as the "saviours" of British rock by magazines such as Select and Melody Maker.